The Walkers List: A Cultural Platform Celebrating Creativity, Collaboration, and Progress


A Legacy of Progress Reimagined

For over 25 years, Keep Walking has been more than just a brand slogan — it has been a rallying cry for bold progress and purposeful action. Now, in a fresh expression of this enduring philosophy, Johnnie Walker Luxe Blended Water has unveiled The Walkers List — an avant-garde cultural platform uniting changemakers, creators, and innovators in a movement that embodies the spirit of continuous progress.

Purpose and Vision of The Walkers List

At its core, The Walkers List is designed to spotlight individuals who challenge societal norms, reimagine possibilities, and leave an enduring mark on their communities and culture. This platform promotes purposeful action through collaboration, offering a stage to those who personify the principle of never standing still.

Inaugural Edition – Celebrating Creative Disruption

The first edition of The Walkers List supports a collective of creative disruptors in the fields of art, dance, music, and fashion. These collaborations aim to redefine cultural boundaries while driving sustainable and socially impactful change.

Paizar-e-Pashm – Heritage Meets Innovation

A collaboration between Babar Afzal and Aprajita Toor, Paizar-e-Pashm reimagines artisanal heritage by merging traditional cashmere pashmina craftsmanship with culturally inspired, modern footwear design.

  • Proceeds from sales support the Pashmina Goat Project and an NGO dedicated to preserving traditional Indian handicrafts.

  • The initiative uplifts the sustainable cashmere pashmina shepherding community and promotes artisanal livelihoods.

Dhwani – Art in Motion

Dhwani is an immersive art installation by Shilo Shiv Suleman and Colleena Shakti, showcased on July 27, 2025, at Snowball Studios, Worli.

  • The installation blends handcrafted metalwork by master Lohar artisans from Jaipur with responsive movement by Odissi dancers.

  • The centrepiece — a 250-kilogram golden spiral installation — merges traditional Indian techniques with contemporary creativity, brought to life through movement, light, and human interaction.

  • This project also provides sustainable opportunities for craftspeople and preserves cultural heritage.

The Planet Song – Music for Change

A collaboration between Grammy Award winner Ricky Kej and Rashmeet Kaur, The Planet Song is a genre-defying track that advocates for environmental sustainability and social change.

  • It combines global musical innovation with Indian folk traditions, sending a strong message on ecological responsibility.

The Walkers Jersey – Equality Through Sports

Sports icons Virat Kohli and Saina Nehwal have co-created The Walkers Jersey, a project that champions equality and progress in sports.

  • Designed to elevate women’s sports and promote equal opportunities, this jersey is intended not just for athletes but for anyone committed to gender equality in athletics.

  • The initiative encourages supporters to “wear their values” and stand for change.

Driving a Cultural Shift

With these pioneering projects, The Walkers List ignites a cultural movement — inviting audiences to witness how purpose-driven collaborations can break boundaries and reshape the future. It’s a celebration of creativity, community, and fearless innovation.

Brand Statement

According to Ruchira Jaitly, Chief Marketing Officer, Diageo India (USL):

“The Walkers List was created to champion individuals who are challenging conventions and shaping the future through creativity and community impact. With this initiative, we bring the Keep Walking narrative to life — not just through words, but through impactful, positive action.”

The Road Ahead

The Walkers List will continue to evolve, creating more opportunities for emerging creators, innovators, and visionaries to share their stories and inspire others. As Johnnie Walker Luxe Blended Water strengthens its cultural footprint, this initiative stands as a testament to the brand’s commitment to progress — proving that progress is never a solo journey.


Location: Pune, Maharashtra, India

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