PhonePe, Paytm, Cred Shut Down Rent Payment Feature After RBI Curbs

Some of India’s largest fintech companies, including PhonePe, Paytm, and Cred, have discontinued their popular rent payment feature after the Reserve Bank of India (RBI) tightened rules governing payment aggregators (PAs). The decision marks a significant shift in how users can pay their monthly rent, particularly those relying on credit cards for such transactions.


RBI’s New Regulations

According to an RBI circular dated 15 September 2025, a payment aggregator (PA) must ensure that a marketplace onboarded by it does not accept payments for sellers who are not directly onboarded onto the platform.

In practice, this means fintech apps can no longer act as intermediaries for landlords without performing merchant KYC (Know Your Customer) checks. Since landlords were never formally onboarded as merchants on these apps, routing rent payments via credit cards has now been disallowed.


Why Fintech Apps Stopped Rent Payments

Industry sources explained that fintech firms were essentially functioning as marketplaces for rent payments, allowing tenants to pay landlords through credit cards and, in turn, earn rewards. With the new restrictions, this structure is no longer permitted.

As a result, users will now have to switch back to online banking transfers, NEFT/IMPS, or traditional cheques for paying rent.


Rent Payments: A Big Business for Fintech

The rent payment business had become a major driver of transaction volumes for fintech companies:

  • Users preferred to route rent through credit cards to take advantage of reward points, cashback offers, and extended payment cycles.

  • For fintechs, these transactions contributed significantly to gross merchandise value (GMV) and user engagement.

However, this model has faced increasing regulatory scrutiny from both banks and the RBI.


Banks’ Actions Before RBI’s Move

Even before the RBI tightened norms, several banks had taken steps to discourage rent payments through credit cards:

  • HDFC Bank in 2024 imposed a 1% fee (up to ₹3,000) on rent payments made via credit cards on fintech apps.

  • ICICI Bank and SBI Cards & Payment Services later stopped awarding reward points on such transactions altogether.

Following these changes, some fintechs had attempted to reintroduce the feature by adding stricter KYC compliance, but the latest RBI circular has effectively ended the practice altogether.


What It Means for Users

With the feature now shut down:

  • Tenants can no longer use credit cards via fintech apps for rent payments.

  • Payments will have to be made through direct bank transfers, UPI, or cheques.

  • Users will lose out on the ability to earn credit card rewards on high-value rent transactions.

This marks the end of a popular but controversial feature that had blurred the line between fintech innovation and regulatory compliance.


Conclusion

The RBI’s decision underscores its focus on tightening compliance norms in the fintech ecosystem. While it will curb potential misuse of rent payment channels, it also changes the way millions of urban Indians manage their monthly rent obligations.

Fintech firms that once used this feature to drive engagement and transaction volumes will now have to innovate within the boundaries of stricter regulatory oversight.



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