Delhi HC Allows JTNL to Continue Selling ‘ORSL’ Pending FSSAI Review
Introduction The Delhi High Court has permitted JTNL Consumer Health , a subsidiary of Johnson & Johnson , to continue marketing its electrolyte drink under the registered trademark “ORSL” , despite the Food Safety and Standards Authority of India (FSSAI) issuing a ban on the use of the term ‘ORS’ in beverage branding. The High Court order places the FSSAI directive in temporary suspension only with respect to JTNL , until the authority decides on the company’s representation. This interim protection addresses concerns surrounding regulatory compliance, consumer protection, and market impact. Background: FSSAI’s Prohibition on Use of “ORS” On October 14 and 15, 2025 , the FSSAI issued orders directing Food Business Operators (FBOs) to refrain from using the term ORS : In product names On packaging labels In advertisements As part of trademarks The regulator reasoned that electrolyte drinks marketed as “ORS” or similarly named alternatives misled consumers i...