LawLoveLegal

The Rise of Franchising: A Legal Perspective in India                                                  Introduction In the dynamic landscape of modern business, the concept of franchising has emerged as a powerful model, facilitating the expansion and proliferation of businesses across various industries. A franchise is a contractual agreement between two parties—the franchiser (the owner of a business concept or brand) and the franchisee (an individual or entity granted the right to operate a business using the franchiser's brand, products, and systems). This collaboration enables the franchisee to establish and run a business while leveraging the established brand, support systems, and operational frameworks provided by the franchiser. Modern Days Need The allure of franchising in the contemporary era stems from several factors. Firstly, it o...